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Abstract
Forty-eight articles from The Journal of Media Economics (JME) and 28 articles from Journalism Quarterly (JQ) from 1988 to 1992 were analyzed for their relation to theory. Few of the articles developed theory, but most of them used theory as a basis for empirical research. JME had a higher percentage of theory-based articles than did JQ, with the number of media economics articles in JQ declining slightly during the period. Ideas for increasing the development of media economics theory are also presented.