Industrial Organization Theory and Media Industry Analysis

Abstract

This article uses industrial organization theory to critically evaluate the media economics literature, particularly as provided in media-related journals, and makes practical suggestions as to how researchers interested in media economics can apply industrial organization theory to research questions they are attempting to answer. A review of basic industrial organization theory is provided, along with a discussion of more recent developments involving industrial organization theory. This is followed by a review of the media economics literature and suggestions for increasing the use of industrial organization theory in future research.