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Original Articles

A Model for Structural Analysis of the Media Market

Pages 45-50 | Published online: 17 Nov 2009
 

Abstract

In recent years there have been calls for more extended use of industrial organization theory in media economic research and analysis. This article presents a model for structural analysis of the media market. Through combining the revised Structure Conduct-Performance model and the media product elements, a model is created that depicts the special characteristics of the media market.

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