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Abstract
The development of the Privacy Preference Scale, a 56 item five-choice summative scale, is described. Six subscales were constructed from a principal axis factor analysis with unities in the diagonal of an 86 item pool; these focused on preferences for non-involvement with neighbors, seclusion of the home, solitude, privacy with intimates, anonymity, and reserve. The ability of the subscales to differentiate between age and sex groups, and their relationship to personality measures (the Myers-Briggs Type Indicator) and to self-reported privacy oriented behavior are presented.
