Streaming Into the Future: A Delphi Study of Broadcasters' Attitudes Toward Cyber Radio Stations

Abstract

The advent of Internet-delivered radio made possible through streaming technology promises to confront the industry with new challenges. Although computer-mediated radio promises to open new markets and revenue streams, this latest technological miracle also has the potential to further fragment audiences and create new competitive demands. This study surveys 50 Delphi panelists to ascertain the top operational challenges promulgated by this technology and offers some recommendations for entrepreneurs seeking to enter the arena of streamed radio.