The State of Spanish-Language Radio

Abstract

This study focused on the ownership, programming, and competition patterns of Spanish-language radio stations in the top 50 Hispanic metropolitan areas. Data were collected from industry resources and measured a variety of variables, including ownership type, concentration, and format diversity in these Hispanic radio markets. Overall, the results indicated moderate levels of ownership concentration in these markets, a degree of format differentiation within the local Spanish-language radio industry, and some degree of competition among Spanish-language radio stations.