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Journal of Broadcasting & Electronic Media Volume 49, 2005 - Issue 3
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Original Articles

As Goes the Statue, So Goes the War: The Emergence of the Victory Frame in Television Coverage of the Iraq War

Sean Aday
,
John Cluverius
&
Steven Livingston
Pages 314-331 | Published online: 07 Jun 2010
 
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Abstract

This study analyzes how broadcast news coverage of the toppling of a statue of Saddam Hussein on April 9, 2003, employed a "victory" frame that crowded out other potential news narratives from that day, notably the heavy fighting continuing throughout Baghdad and other parts of Iraq. A second level of analysis comparing the news agendas of the 2 networks in the week prior to and the week after April 9th suggests that the victory frame had the effect of dramatically reducing the amount of battle-related stories.

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