Applying Web-Based Survey Design Standards

Abstract

Web-based surveys are used as research tools in a wide range of disciplines. Web-based surveys present a unique set of challenges concerning survey design, not known in previous survey modes. The flexibility of screen design allows for Web-based surveys to take on many appearances, some having a negative impact on data quality. In this article, we propose and illustrate several Web-based survey design standards developed by researchers based on several projects involving Web-based surveys. These standards have been developed from theory and practice and should provide practical advice for researchers and a platform for future research in Web-based survey design.

Key Words:

• Internet
• Web-based surveys
• evaluation
• human factors
• Web-standards