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ABSTRACT
The purpose of this study is to examine the use of various types of employee assistance promotional tools, including the types of promotion used and their relationship to program type (internal or external), program utilization, and promotional budget.
Our study suggests that a variety of tools are used by both internal and external EAPs. Employee and supervisor training is the most popular form of program promotion. Statistically significant relationships were found between program utilization rates and several types of promotional activities. Our research suggests that promotional materials affect EAP utilization rates, and consequently, the interaction between promotional activities and/or promotional materials and EAP utilization deserves additional research.
