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Abstract
This study examined (1) the structure of dimensions of retail website quality among 278 US and 347 Korean Internet users and (2) the relationship between attitude toward online shopping and retail website quality. Through the review of the current literature, five dimensions of retail website quality were identified: information quality, trust, ease of use, visual appeal, and business process. Confirmatory factor analyses verified the distinctiveness of the five quality dimensions in both samples. Through the use of regression analyses we also found that in both samples the respondents' perceptions of various dimensions of website quality were significantly influenced by their attitudes toward online shopping as well as by demographic characteristics.