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Original Articles

Reducing Ethnocentrism in International Business Students with an Online Multicultural Supplement

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Pages 133-151 | Received 01 May 2006, Accepted 01 Sep 2006, Published online: 22 Sep 2008
 

Abstract

This study addresses the question of whether multicultural online supplements can reduce ethnocentricity in students. The results based on data collected through an established “global-mindedness” questionnaire in both a traditional International Business course and one with an online addition, suggest that online supplements are a valuable tool to reduce levels of ethnocentricity and increase international competence. The students in the class with an online supplement showed reduced ethnocentric attitudes, and increase in multicultural awareness and globalmindedness compared with those in the class without the online supplement. Based on these findings, multicultural hybrid course structures can aid in educating the next generation of graduates to perform successfully in a global setting.

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