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Abstract
In this paper, personal factors such as socio-demograph-ics, personality, product experience and push factors are revisited from an interpretivist perspective in order to shed new light on their influence on vacation decisions (especially on destination choice) and on how those decisions come about. Data results from repeated in-depth interviews with 25 Belgian decision making units. Based on a grounded theory approach, a set of theoretical propositions is developed, which stimulates further empirical research.
