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Abstract
Tourism has become a large (and growing) industry in many countries-both the number of trips and the amount of money spent by US travelers have increased consistently (US bureau of Census, 1993). Moreover, tourism marketing is an ever-evolving industry (Hsu & Sung, 1997). However, relatively little is known about travel preferences of college students. Our study replicates the Hsu and Sung study, but assesses student travel preferences in three different countries: the US, South Africa, and Israel. We identify numerous differences between the three groups of students. These differences are used to derive research and managerial implication for scholars and practitioners in the travel and leisure industries.
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