Quantifying the Effects of Tourism Crises: An Application to Scotland

SUMMARY

Effective crisis management requires information about the ways in which tourists of different nationalities respond to different types of crisis. This paper provides a model which can be used to quantify such effects. The model is applied to the case of American, French and German tourism demand in Scotland. The results show that French tourists were particularly affected by the foot and mouth disease crisis. Germans were most severely affected by the September 11 events. Although arrivals from the USA decreased after both crises, receipts were hardly affected.

Key Words:

• Forecasting
• predictions
• foot and mouth disease
• September 11