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Abstract
Goal setting is a promising strategy for improving performance in organizational settings. This paper reviews goal setting from a behavior analytic perspective, discussing the function of goals and a number of key variables related to goal setting: goal difficulty, feedback on goal attainment and participation in goal setting. The advantages of utilizing behavior analytic methodology, such as objective measurement, clear specification of independent variables, intensive experimental designs and a behavioral theoretical framework are presented, along with suggestions for future research in the area.