Communicating the Benefits of the Behavioral Approach to the Business Community

Abstract

For those who have charted a course as consultants to the business community, the stated mission is to enter those cultures with the express purpose of influencing and hopefully improving their cultural practices. When behaviorally oriented professionals are attempting to influence another culture, indeed another “tribe,” there are protocols, rules, procedures and practices which make the journey safer and more successful. Language is important. Measurements are important. Tools and technology are important. In this paper, recommendations for communicating the benefits of a behavioral approach are provided for each of these three areas. In addition, this paper encourages behavior analysts who seek to enter other cultures and bring about change to adopt the metaphor of coach: By using behavioral principles and techniques to teach behavioral principles and techniques, behavior analysts model the very behaviors that will help people in positions of leadership and influence.

Key Words:

• Organizational Behavior Management
• OBM
• OBM tools
• OBM technologies
• OBM measurement
• teaching behavioral principles