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Abstract
The mission of the Indiana University School of Dentistry (IUSD) Library includes providing services not only to faculty, staff, and students of this institution, but also to dental health professionals in Indiana, the United States, and the world. Given this mission, programs and policies have been instituted to accommodate the special information needs of these individuals. Various marketing techniques have been successful in encouraging dental health professionals to use the IUSD Library to support their patient care, research, and continuing education activities.