Marketing Reference Resources and Services Through a University Outreach Program

Abstract

In many respects the Outreach Program at Mississippi State University Libraries provides an excellent framework for the marketing of reference services and resources. It is often the close, long-term collaboration between academic faculty and reference librarians, however, that makes the discovery of crucial information needs possible. In-depth interviews with strategically selected faculty and continuous feedback provide the basis of effective planning for reference services and a wise marketing strategy.

Key Words:

• Outreach programs
• academic libraries
• distance education