“Be All That You Can Be”

Abstract

Library school provides librarians with a good background in library science, but to be a professional reference librarian, continuous improvement must be sought. Professionalism can include developing basic employee skills, supporting library standards, participating in university and library functions; presenting papers; and publishing. Being sensitive to communication skills can impact how a librarian is perceived by library users. Image does play a role in the effectiveness of the library professional.

Professional reference librarians must market themselves by being visible on campus, in the community, and on the Internet. Being a professional librarian is an opportunity for personal growth and educating the public about a very exciting discipline.

Key Words:

• Homepages
• home pages
• image of librarians
• Internet
• marketing
• professional communication
• professional development
• reference librarianship
• Web