An Investigation into the Relationship Between Consumer Satisfaction, Marketing Performance, and Firm Performance in a Services Environment

Abstract

The study reported investigates the relationships between consumer satisfaction, marketing performance, and firm performance with the context of service organizations. The results indicate that consumer satisfaction is positively related to marketing performance, explaining more than seventy percent of the variation. However, marketing performance is not shown to be significantly related to firm performance. In addition, firm size is identified as a significant covariate of performance.