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Abstract
As Vietnam opens up its economy through a series of economic reforms, entrepreneurs from both Western and Asian economies are flocking to the country to share in its rapid growth. In view of the growing foreign interest in conducting businesses in Vietnam, this paper attempts to provide an overview of the political, economic and business environments in the country. Although the country is full of opportunities, it may pose several problems and challenges to new players as well. Thus, this paper will further discuss the possible investment issues and challenges facing foreign companies which are considering venturing into Vietnam. Some cultural characteristics and operating rules during business interactions in Vietnam are discussed. Common mistakes committed by foreign companies entering the country are also highlighted. It is hoped that this paper will provide an in-depth understanding of the Vietnamese business environment and help improve the likelihood of the successful venture performance of international investors, thus benefiting both the foreign investor and the growth of Vietnam in the global marketplace.