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ARTICLES

An Empirical Application of Quantitative Derived Importance-Performance Analysis (QDIPA) for Employee Satisfaction

Pages 65-76 | Received 11 Feb 2003, Accepted 10 Dec 2003, Published online: 08 Sep 2008
 

ABSTRACT

Importance-performance analysis (IPA) is a common analytical tool that has been used in a variety of applications. The method has been criticized for a number of reasons. Suggested alternative methods utilize the concept of derived importance (Oliver, 1997; Mount, 1997) and a quantitative interpretation of the traditionally visual results (Mount, 2000). This study illustrates how a method using both of the suggested alternatives is utilized to analyze employee satisfaction issues in a hotel.

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