Exploring Consumers' Perceptions of Online Credit Card Theft

Abstract

Retailers offer consumers assurances and attempt to allay their fears over using their credit card for online transactions. Consumers, however, may not be reacting to these assurances. This exploratory study examines how consumers assess the risks associated with using their credit card online. Results of this study support the notion that consumers assess risk in a multi-dimensional manner. Consumers may be concerned with the possibility of losing many forms of resources (such as financial and time).

Key Words:

• Online credit-card theft
• consumer perception