Perceptions About Internet Commerce

Abstract

Internet commerce is growing at a rapid rate. However, consumer participation may not be growing as rapidly as company participation. This study attempts to measure consumer participation and willingness to participate in various types of Internet commerce. Respondents were asked how willing they were to participate in various types of transactions using Internet commerce. This initial research indicated unwillingness on the part of most respondents to participate in Internet commerce. In addition, demographic variables were considered in an attempt to determine why the rate of participation in Internet commerce is not higher. Additional research is needed to determine why consumers are hesitant to become involved in financial transactions and whether this attitude is changing or static.

Key Words:

• Internet commerce
• I.S. education
• on-line purchases
• on-line security