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Journal of Internet Commerce Volume 1, 2002 - Issue 4
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Original Articles

E-Commerce Consumer Perceptions Regarding On-line Shopping

An Empirical Examination

Kurt Schimmel E-commerce/Marketing, Robert Morris College, 881 Narrows Run Road, Moon Township, PA, 15108, USA
&
Jeananne Nicholls National Technology Transfer Center, 316 Washington Avenue, Wheeling, WV, 26003, USA
Pages 23-36 | Published online: 20 Oct 2008
 
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Abstract

This paper presents the results of a survey exploring the perceptions of e-commerce consumers regarding the benefits and concerns of shopping on-line. Implications for the industry, site development, operational issues and customer service are presented.

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