College eBusiness Programs

Abstract

With eBusiness becoming the norm for many business-to-business (B2B) and business-to-consumer (B2C) transactions, companies are eager to hire trained eBusiness specialists and/or to locate in areas which can provide a pool of skilled eBusiness professionals. Schools of Business all over the country are beefing up their eBusiness offerings to fulfill student and industry demands. This paper describes the burgeoning need for eBusiness professionals and provides an overview of eBusiness programs offered by colleges and universities. The paper also compares the way three different institutions of higher learning in a midwestern community are answering the call for eBusiness programs and describes in more detail the program that is currently the most complete.

Key Words:

• eBusiness
• Internet commerce education
• e-commerce curriculum