The E-Tailer Challenge to Store Retailers

Abstract

E-tailing threatens store retailers with more efficient forms of on-line sales. This threat is exaggerated if technology improves traditional intermediary efficiency as much as direct manufacturer-to-consumer efficiency. Channel remediation is an alternative hypothesis in which hybrid channels shift some retail functions on-line while maintaining many functions of traditional retailers.

Key Words:

• Disintermediation
• channels
• electronic retailing