An Exploratory Study of Perceptions Towards E-Commerce in China (PRC)

ABSTRACT

E-commerce and China are two widely discussed business topics. Despite the political, legal and infrastructure obstacles, the potential of e-commerce in China (PRC) is too great to ignore. This paper addresses the perceptions of Chinese concerning the obstacles and benefits of conducting e-commerce. Analysis identifies the rank-order of benefits and obstacles to conducting e-commerce in China (PRC).

KEYWORDS:

• E-commerce
• perceptions
• China