Summary
In the newly changed managed care environment, psychologists can distinguish themselves both as scientists and practitioners. Psychologists have been working steadily to quantify their offerings. Researchers have not only confirmed the efficacy and effectiveness of psychotherapy, they have been studying specific in-session and out-of-session factors that will help predict when, how, and with whom, to provide which psychological services. Our knowledge of all that precedes treatment and all that is required to maintain treatment gains will help us market ourselves with more authority. Our ability to create services based on this knowledge will become our most valued offering to the payor driven medical establishment and the underwriters of medical care.