Using the Internet to Gather Evidence in Formative Intervention Research

Abstract

With widespread adoption of the Internet, focus groups can now be conducted using Internet-mediated (IM) “chat” group technology. However, the methodology used for face-to-face groups must be adapted to this new communication medium. This paper presents a case study that describes feasibility issues of the IM “chat” focus groups, which arose when they were used to collect formative data for the NC STRIDES (STRategies for Improving Diet, Exercise, and Screening) project. This population-based study used the focus group to develop tailored and interactive health communication strategies to reduce the risk of recurrence of colon cancer. In this paper, we describe: (a) the characteristics of IM chat communication, (b) technical implementation of the NC STRIDES “chat” focus groups, (c) methodological considerations, (d) chat focus group formation and management, and (e) participants' satisfaction with their chat focus group experiences. Finally, we offer suggestions for best practice in the use of chat focus groups in health behaviour and social work research.

Key Words:

• Focus groups
• Internet “chat” groups
• research feasibility
• colon cancer survivors
• health promoting lifestyles