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Abstract
Distribution channels are the linkages that bring together producers and consumers: the convention buyers and delegates. Taking an integrated approach, data are presented from interviews with convention suppliers and intermediaries, and a survey of delegates at three association conventions in Wellington, New Zealand. The convention tourism product comprises the convention itself and the associated accommodation, transport and pre-/post-event touring. This product can be distributed either as a bundled package, independently as separate elements, or a combination of both. The behavior and preferences of producers, consumers, and intermediaries are explored and a systematic model of the distribution channels for convention tourism is presented.