The Relationship Between Entrepreneurship, Market Orientation and Performance

Abstract

This study examines die relationship between organizational entrepreneurship, market orientation and performance in a developing economy, namely Saudi Arabia. The difference in market characteristics and values from that of developed economies was expected to pose challenges for the relationship. The results continue to support the positive performance effects of entrepreneurship and market orientation. Also, the interaction of the two positively affects performance. Companies high on market orientation and entrepreneurship are the best performers. The study assists in the generalization of the performance impact and emphasizes the need for joint implementation of market orientation and entrepreneurial programs. Implications for managers and policy makers are discussed.

Key Words:

• Entrepreneurship
• market orientation
• performance
• Saudi Arabia