SUMMARY
People think and feel about God in a far more complex way than is acknowledged by current measurement approaches. A review of the social cognition literature as it applies to the representation of God in mind provides a helpful corrective and allows a more sophisticated perspective on what can be measured and how to measure it. Such a review reveals multiple limitations with current measurement approaches and indicates the benefits that the introduction of cognitive techniques may bring. The review also suggests specific improvements that could be made in the use of existing quantitative methods in research and clinical practice.