Communication design and motion graphics on the Web

Abstract

Concerning the World Wide Web, little attention is given to textual analysis of websites from humanistic perspectives influenced by media practice. This article investigates the mediation of online portfolios of contemporary designers working with motion graphics. It sees digital mediations such media rich websites in terms of complexity-hybridity, and coherence—convergence. It uses those combined approaches to unsettle prevailing notions of web interfaces, and applies multilinear spatio-temporal montage to address designers' inclusion of motion graphics in web design. The article also develops a Communication Design perspective in relation to wider online mediation.

Keywords:

• motion graphics
• communication design
• web design
• mediation
• interface
• montage