Financial & competing interests disclosure
The research upon which this editorial is based was funded by an Investigator Award in Health Policy Research from the Robert Wood Johnson Foundation, NJ, USA. The views expressed imply no endorsement by the Foundation. The authors have no other relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript. This includes employment, consultancies, honoraria, stock ownership or options, expert testimony, grants or patents received or pending, or royalties.
No writing assistance was utilized in the production of this manuscript.