Reorganization in an Advertising Agency: A Case Study of a Decrease in Integration

Abstract

A few years ago, the Paragon Advertising Agency was subjected to a profound reorganization which caused a marked decrease in internal communication among the staff and a concurrent increase in the degree of control and coordination over it. One of the results of these changes was increasing alienation from the organization among some of its members. This paper explores the nature of the Paragon Agency, the reorganization and its effects. It concludes by suggesting, on the basis of the data offered by this case, that integration has two necessary components: interpersonal integration and work integration.