Conceptualizing Structured Experiences

Abstract

While consensus exists around the importance of providing structured experiences, the industries interested in offering such experiences lack a common body of shared knowledge about how most effectively to do so. Potentially complementary research on structured experiences remains fragmented across multiple fields such as leisure, tourism, and marketing. The purpose of this paper, therefore, was first to review and then integrate this scattered literature into a structured experience framework in order to facilitate experience-related research with broader applicability for both commercial and public organizations interested in providing structured experiences.

Keywords:

• co-production
• leisure
• tourism
• marketing
• experience economy