Marketing Factors Associated with a Continuous Positive Airway Pressure Machine Purchasing in Patients with Obstructive Sleep Apnea

Abstract

Aim: Obstructive sleep apnea (OSA) is related with several cardiovascular diseases. It should be treated with a continuous positive airway pressure (CPAP) machine. There is limited data on marketing factors on a decision of CPAP machine purchasing in OSA patients. Materials & methods: We enrolled adult patients aged over 18 years with OSA who tried a CPAP. Marketing factors were evaluated for a decision of CPAP machine purchasing. Results: There were 95 OSA patients participated in the study. Nice color CPAP machine and good knowledge and informative salesperson had adjusted odds ratio (aOR) of 4.480 and 9.478, the other two factors had aOR at 0.102 and 0.217. Conclusion: Marketing factors related to CPAP machine purchasing in patients with OSA.

Plain Language Summary

Marketing factors are crucial for patients or customers to decide of purchasing goods or medical devices. This study shows machine features, machine information via brochure, and knowledge of salesperson/nurses can be associated with a decision of patients with sleep apnea to buy a machine.

Graphical abstract

Keywords:

• continuous positive airway pressure machine
• predictors
• purchasing
• sleep apnea

Author contributions

B Sawunyavisuth designed the study, performed the statistical analysis, interpreted data and wrote the manuscript. N Sopapol collected data, interpreted the data and reviewed the manuscript. CH Tseng interpreted the data, and reviewed the manuscript. K Sawanyawisuth performed the statistical analysis, interpreted the data, and reviewed the manuscript. B Sawunyavisuth and K Sawanyawisuth confirm the authenticity of all the raw data. All authors have read and approved the final manuscript.

Financial & competing interests disclosure

The authors have no relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript. This includes employment, consultancies, honoraria, stock ownership or options, expert testimony, grants or patents received or pending, or royalties.

No writing assistance was utilized in the production of this manuscript.

Ethical conduct of research

The study protocol was approved by the Khon Kaen University Ethics Committee in Human Research (Thailand; HE611351).