Who tweets in academia? An overview of Twitter use in higher education

Abstract

Higher education institutions are increasingly using social media as a platform of communication with students, faculty, other institutions and the public. Based on the movement of most universities actively engaging in having a presence on social media, we were interested in analyzing which faculty or school, in the same university, has the most active followship online and generates the most social media impact.

Keywords:

• Twitter
• social media
• higher education

Disclosure

The authors report no conflicts of interest in this work.

Supplementary material Appendix 1 The list of included and excluded universities.

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