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Current Issues in Tourism Volume 9, 2006 - Issue 3
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The Rise and Fall of the Waterloo-Wellington Ale Trail: A Study of Collaboration within the Tourism Industry

Ryan Plummer Department of Recreation & Leisure Studies, Brock University, St Catharines, Ontario, Canada
,
David Telfer Department of Recreation & Leisure Studies, Brock University, St Catharines, Ontario, Canada
&
Atsuko Hashimoto Department of Recreation & Leisure Studies, Brock University, St Catharines, Ontario, Canada
Pages 191-205 | Published online: 22 Dec 2008
 
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Abstract

Partnerships are becoming increasingly important in the tourism industry especially for small and medium sized enterprises. The development of an ale trail, similar to a wine route, represents an important tool to facilitate the building of partnerships for organisations linked to culinary tourism. The purpose of this paper is to investigate the rise and fall of the Waterloo-Wellington Ale Trail located in south central Ontario, Canada. Qualitative analysis of key informant interviews is presented to examine why the decision was made to discontinue the Ale Trail despite its success.

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