Financial & competing interests disclosure
JL Kennedy has received honoraria from Novartis, Roche and Eli Lilly corporations, and he is a member (unpaid) of the scientific advisory board of AssureRx Corp. NC Voudouris has received nominal reimbursement for time spent assessing patients for their suitability for referral into the study. The authors have no other relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript apart from those disclosed.
No writing assistance was utilized in the production of this manuscript.