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Acknowledgements
The author would like to thank the following for helpful discussion: Dr Cathy Prescott (Biolatris), Mr James Palmer (NHS England), Marg Parton, Dr Claire Packer (NIHR Horizon Scanning Centre), Dr Jonathan Howell (NHS England), Dr Alex Faulkner (University of Sussex), Rebecca Walker (ICON Pricing & Market Access), Dr Edmund Jessop (NHS England), Dr Virginia Warren (BUPA) and Joanna Murphy (NHS England).
Financial & competing interests disclosure
Asklepian Consulting Limited offers consultancy in the subject matter discussed in the manuscript. The author has no other relevant affiliations or financial involvement with any organization or entity with a financial interest in or financial conflict with the subject matter or materials discussed in the manuscript apart from those disclosed.
No writing assistance was utilized in the production of this manuscript.