Abstract
Using post-Soviet Kazakhstan as a conceptual point of departure, this article considers the role that proactive framing and persuasion play in ensuring regime survival in soft authoritarian contexts. Drawing on interviews, opinion polls, news media, and the scholarly literature, the authors use three examples—Kazakhstan's OSCE bid, the global financial crisis, and "Rakhatgate"—that highlight the regime's varying proportions of persuasive and coercive efforts. The ways a soft authoritarian leader responds to potentially threatening events are examined. Non-material sources of regime durability are analyzed as essentials for understanding authoritarian regime dynamics and, by implication, for developing a full theory of regime change.