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Food, Culture & Society
An International Journal of Multidisciplinary Research
Volume 16, 2013 - Issue 3
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Original Articles

Consumer Faith

An Exploration of Trust in Food and the Impact of Religious Dietary Norms and Certification

Pages 421-436 | Published online: 29 Apr 2015
 

Abstract

Formal affiliation or subscription to a religious group presents an additional element or layer of trust that people negotiate throughout their experiences in purchasing and consuming food. This paper reports qualitative findings from an Australian pilot study of food and consumer trust, derived from in-depth interviews with nineteen participants across four religious groups. The grounded theory approach reveals that religion is, in varying degrees, an important arbiter of trust in food. The data also illustrate the diverse management of religious certification and dietary norms, as well as the unique content and character of foods that are prohibited among Jewish, Hindu, Muslim and Buddhist devotees.

Additional information

Notes on contributors

Jemàl Nath

Jemàl Nath teaches health psychology and sociology at Flinders University. His research interests include interpretive and critical approaches to food, health, science and the body. He has written articles on gendered eating customs in Australia, alternative diets, and the relationship between religion, bio-spirituality, health, and food. School of Nursing & Midwifery, Flinders University, GPO Box 2100, Adelaide 5001, Australia ([email protected]).

Julie Henderson

Julie Henderson is a health sociologist with a long-standing interest in mental health, health governance and policy. She has also worked in and published in the area of the sociology of food, eating and health. School of Nursing & Midwifery, Flinders University, GPO Box 2100, Adelaide 5001, Australia ([email protected]).

John Coveney

John Coveney is a professor in the discipline of public health and an associate dean in the School of Medicine at Flinders University. He has worked in clinical nutrition, and community and public health in Papua New Guinea, Australia and the United Kingdom. John has academic interests that span nutrition, public health, social science and the humanities. School of Medicine, Flinders University, GPO Box 2100, Adelaide 5001, Australia ([email protected]).

Paul Ward

Paul Ward is Head of Public Health at Flinders University. He is a sociologist with main research interests around socio-spatial inequalities and inequities in health, medicine usage and the provision of health and social care. Paul also has a particular interest in research around lay and professional perceptions, knowledge and understandings of health, healthcare, medicines, risk and trust. Health Sciences Building, Flinders University, GPO Box 2100, Adelaide 5001, Australia ([email protected]).

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