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Abstract
The paper examines how Western consumers ideologically and culturally construct edibility, and discusses how this affects household food waste. Consumers' enactments of food waste range from hedonist to altruist ideologies, anchored in a continuum ranging from “disgust” to “duty” and “respect.” Furthermore, consumers' categorizations of food as edible or not depend on their self-enactment of competency, leading to internalization or objectification of such assessments. Finally, across altruistic and hedonistic ideologies, interviewees use procrastination in order to reduce feelings of guilt when throwing away food.
Additional information
Notes on contributors
Bodil Stilling Blichfeldt
Bodil Stilling Blichfeldt is an associate professor at Aalborg University. Her research centers on consumer behavior and includes, among other things, holiday habits; travel career patterns; tween tourists; gay and lesbian tourists; and food tourists. Department of Culture and Global Studies, Aalborg University, Krogstraede 1, 9220 Aalborg, Denmark ([email protected]).
Marie Mikkelsen
Marie Mikkelsen is a PhD student at Aalborg University with a master of arts in culture, communication and globalization. Her research centers on consumer studies, food waste from a consumer perspective and consumer culture. Department of Culture and Global Studies, Aalborg University, Krogstraede 1, 9220 Aalborg, Denmark ([email protected]).
Malene Gram
Malene Gram is an associate professor at Aalborg University. Her research centers on consumer behavior and consumer culture theory. Particular research interests are children as consumers and food consumption. Department of Culture and Global Studies, Aalborg University, Krogstraede 1, 9220 Aalborg, Denmark ([email protected]).
