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ABSTRACT
This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.
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Notes on contributors
Martyn Evans
Dr Martyn Evans is a product designer with 14 years experience in industry and academia. He is a Senior Lecturer in Design and Course Director for MA Design Management at Lancaster University. His PhD explored the role of futures thinking in design. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. He has published over 40 peer review articles in this and associated areas. He was co-investigator on Design 2020 – a UK research council funded project exploring potential futures for the UK design industry (www. ukdesign2020.org) – and has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, he is external examiner at a number of UK institutions and has acted as an academic advisor for curriculum development both nationally and internationally.