The Relationship Between Strategic Planning and Entrepreneurial Business Orientation

Abstract

This study examines the relationship between the strategic planning process and entrepreneurial business orientation in China's indigenous hotel companies. The findings show that there are significant positive correlations between entrepreneurial orientation and the key dimensions of strategic planning such as environment scanning, planning flexibility, and planning horizon length. It also shows that locus of planning is not a good predictor of entrepreneurial business orientation. The findings have practical applications for Chinese hotel managers who are attempting to become more entrepreneurial and will also help researchers to better understand the relationship between strategic planning and entrepreneurial behavior in Chinese hotel companies.