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Abstract
It's quite a challenge making fractional distillation more interesting than sex" and "No one forgets a good teacher" are two examples of advertising slogans that have appeared in the press since 1993 trying to persuade people to enter the teaching profession, especially those with qualifications and experience in technology. In early December 1998 the UK minister of education, David Blunkett, announced that he was introducing a new deal for teachers: I'm going to teach them my three Rs. … To recruit, to retain, and to reward high performance." … At the heart of the proposals is the introduction of a Civil Service-style fast track for top graduates, guaranteeing them a rapid route to promotion and higher rates of classroom pay.