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Abstract
The purpose of this study was to examine how the perceived quality of recreation services, with the intervening factors of place attachment, explain the future intention to revisit a national park region. Furthermore, we analyzed how social bonds with an area relate to place attachment and revisit intention. A case study on Seitseminen, Linnansaari, and Repovesi National Parks in Southern Finland provided empirical data on the interaction of park visitors with the park and surrounding rural area. Using onsite visitor sampling, a mail questionnaire was completed by 736 park visitors.
The results showed that social networks, such as relatives or a recreational home in the region, were positively associated with place attachment and visit intention. A structural equation model revealed a positive interaction between the perceived quality of services, the recreation environment, hospitality, and place attachment. Those who were more satisfied with the services, recreation environment, and hospitality were more attached to the region. Among park visitors, perceptions of a high quality of both services and recreational environment correlated positively with attachment to the park and the region. A positive place attachment also increased the intention of respondents to revisit the region in the future.
