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Notes on contributors
Murali K. Mantrala
Murali K. Mantrala (Ph.D. Northwestern University), Sam M. Walton Distinguished Professor of Marketing, University of Missouri–Columbia, [email protected].
Sönke Albers
Sönke Albers (Dr.rer.pol., University of Hamburg), Professor of Innovation, New Media, and Marketing, Christian-Albrechts-University, Kiel (Germany), [email protected].
Srinath Gopalakrishna
Srinath Gopalakrishna (Ph.D., Purdue University), Associate Professor of Marketing and David and Judy O’Neal MBA Professor, University of Missouri–Columbia, [email protected].
Kissan Joseph
Kissan Joseph (Ph.D., Purdue University), Associate Professor and Stockton Research Fellow, University of Kansas, [email protected].